Friday, 23 Oct, 2026

Why Stocks Aren’t Always Best Held in a Roth IRA

By Patrick Kuster, AIF

When it comes to deciding which accounts to own which investments, it is a common misconception that the investments of your highest expected return are always purchased within your Roth IRA. In other words, there is a highly accepted rule to avoid less profitable investments within your Roth and to always aim to maximize income tax-free growth. But this decision should not be one-dimensional, and your asset location strategy should strive to optimally balance the expected return after tax with the expected risk after tax.